Government, business and the tech industry are abuzz today with "green" initiatives.  Mounting concerns over climate change and rising energy costs are generating momentum for change in three key areas:

• Greener Technology Products:  Developing products whose components contain lesser quantities of chemical elements or compounds known to damage or pollute the Earth's ecosystem.  Producing recyclable or bio-degradable products is also a part of this effort.
• Greener Technology Manufacturing:  Improving techniques for developing technology components so that they do not produce significant levels of ecosystem unfriendly waste products, consume inordinate quantities of utility power (thereby contributing to carbon effluents thought to contribute to climate change), or otherwise compromise the delicate balance of nature.
• Greener IT Operations:  Reducing the power consumed by data center operations, which are thought to be serious users of utility power and major contributors to the carbon footprint.

The Data Management Institute (DMI) and Archive Management.org (AMO) applaud the sincere efforts of tech manufacturers, government regulators, and business leaders to develop programs and processes that will preserve the environment for future generations.  At the same time, we are concerned by the misinformation -- and in some cases disinformation -- that is being promulgated by some vendors in the industry to promote their products as "green solutions." 

The Green Data Project, as the name implies, asserts that technology greening is inextricably linked to sound data management.  Green IT begins with Green Data.